Posts Tagged 'Print'

The demise of local media may be bad for PR

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The demise of local media may be bad for PRPrinted media is currently facing a crisis and every PR professional knows this. Yet while national papers and magazines are still managing to eke out a decent living, the situation at local level is dire. So bad that even national papers like The Sunday Times have taken the trouble to write at length about this problem.

Instinctively many PR professionals may just shrug this matter off as either trade media or the ...

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Is all printed trade press going to the wall?

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Is all printed trade press going to the wall?

Are we experiencing the demise of this media, enjoying the last few days of sunshine before its final collapse?

I know this is a controversial topic and I am by no means one of those radical loonies that advocate the throwing away of everything that is last century for the sake of it. In fact, I have a great deal of respect for good trade media, I count several journalists as friends (indeed even in my own family!) and I am ...

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