Posts Tagged 'Public relations'

How an Agency Can Assist Your Brand or Organisation Leverage Social Media

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It’s no secret that social media provides an excellent opportunity for a brand to engage with its customers, potential customers, media and the business community. Whatever stage your organisation’s social media activities are at, be it a basic listening tool or an intensive digital strategy, an external agency can assist you to ensure you are capitalising on the new breed of opportunities afforded through social media.

Here are some of the ways an agency can help ...

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Talk like a local

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Talk like a local

In my various years in communications I have lost count of the times I was told by Senior Managers (mainly I hasten to say Sales Directors) that they wanted product ‘x’ to be sold in country ‘y’ and therefore could I possibly organise for the immediate translation of all the relevant technical and support material.

While there is no doubt that highly technical documents like safety data sheets, instructions and the like can easily be translated from one language to another, ...

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Fail to plan – What to consider in your marketing strategy

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Fail to plan – What to consider in your marketing strategy

It doesn’t matter what industry you work in but you would always appreciate the value of the words – Fail to plan, plan to fail.  No matter how experienced you might be, you can never successful make, build or do anything without a plan.   The same can be said for marketing.

When it comes to reaching your customer and engaging them in your brand, a nice office, beautifully designed business cards and even a great product or service is not enough.“If ...

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The End Of PR As We Know It

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The End Of PR As We Know It

While ‘Social Media and PR’ continues to rank highly in search engine terms (223 million according to Google, if you really wish to know), ‘Content Curation and PR’ is rapidly catching up, demonstrating that this ancient concept (for so it is, given that ‘Curators’ have been around since the dawn of history) is fast gaining credibility among PR professionals.  However, there is still a certain degree of confusion between curation and aggregation.

In recent weeks, a number of our clients have ...

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There is more to video than meets the eyes

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There is more to video than meets the eyes

Whether you are a PR and Marketing Consultancy or a manufacturing company, you will at some stage in your business life get involved in recruiting new staff. If your recruitment campaign is short and you are hiring among a very narrow field of specialism you can do it the conventional way. But what if you are a large organisation, say a chain of shops, and
you are recruiting for dozens of vacancies? Chances are that your personnel department will be inundated with applications, and ...

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