Posts Tagged 'Public relations'

Size Doesn’t Matter – Successful brand Management in small and medium-sized companies

Posted by:

Size Doesn’t Matter – Successful brand Management in small and medium-sized companies

Brand building and brand management is only for big businesses with millions to invest
– this has been the view among leaders of small to-medium sized enterprises for a long
time. However, in the last few years these businesses have been beginning to rethink their
opinion in response to ever challenging market conditions. An increase in domestic and
international competition, consumer purchasing restraint and waning consumer trust
are just a few factors making the lives and survival of smaller businesses ...

Continue Reading →
0

How an Agency Can Assist Your Brand or Organisation Leverage Social Media

Posted by:

How an Agency Can Assist Your Brand or Organisation Leverage Social Media

It’s no secret that social media provides an excellent opportunity for a brand to engage with its customers, potential customers, media and the business community. Whatever stage your organisation’s social media activities are at, be it a basic listening tool or an intensive digital strategy, an external agency can assist you to ensure you are capitalising on the new breed of opportunities afforded through social media.

Here are some of the ways an agency can help ...

Continue Reading →
0

Top Tips for B2B PR

Posted by:

Top Tips for B2B PR

To stay ahead of competitors in the highly competitive and crowded B2B market, organisations need to ensure they are utilising all of their resources effectively.

In this era of social media, companies need to look beyond traditional B2B public relations and develop their own digital PR strategies to ensure maximum brand exposure.

There is no question that social media is an effective tool, whether it is increasing brand awareness, enhancing your ...

Continue Reading →
0

Integrating Social Media and B2B PR: Combination for success

Posted by:

Integrating Social Media and B2B PR: Combination for success

While many companies today are looking for ways to utilise social media and seek out experts within the industry, public relations professionals are already trained in this core skill. More and more, PR professionals are being recognised as ‘the corporate voice’ for social media activities.

The use of social and traditional media complementing each other will in turn create success. Blogs, micro blogs and social media sites provide instant tracking and feedback from targeted audiences ...

Continue Reading →
1

The Changing Landscape of Crisis Management

Posted by:

The Changing Landscape of Crisis Management

Reputation is undoubtedly an organisation’s most valuable asset. It is what every company is built on. Organisations invest huge resources in establishing their brands in both the marketplace and in the public eye.

It is essential for businesses to have an exact understanding of their audiences and their expectations. Building relationships with stakeholders is central to every company’s success.

As Abraham Lincoln once said, “Character is like a tree and reputation like its shadow. The shadow ...

Continue Reading →
0
Page 2 of 3 123