Posts Tagged 'Small business'

Size Doesn’t Matter – Successful brand Management in small and medium-sized companies

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Size Doesn’t Matter – Successful brand Management in small and medium-sized companies

Brand building and brand management is only for big businesses with millions to invest
– this has been the view among leaders of small to-medium sized enterprises for a long
time. However, in the last few years these businesses have been beginning to rethink their
opinion in response to ever challenging market conditions. An increase in domestic and
international competition, consumer purchasing restraint and waning consumer trust
are just a few factors making the lives and survival of smaller businesses ...

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Do You Know The Right People

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Do You Know The Right People

People and relationships are way more important in the corporate world than many people
even seem to realize. People will get you places you cannot get to on your own. As vague
as that statement sounds, it is basically the logic behind networking. Networking could get
you the referrals and business that you need to go that much further in your business. This
is especially important for small businesses that are trying to stay alive amidst ...

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Be a Leader, even in a downturn

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Be a Leader, even in a downturn

It’s easy to feel despondent and negative in a recession when all we hear on TV and radio is gloom and doom, coupled by a worrying decrease in our businesses bank balances and the reluctance of our customers to part with resources for projects that had usually been deemed as routine.

However, even at times of perceived hardship like the current ones, savvy businesses can reap rewards and – with a ...

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