Posts Tagged 'Social Media'

Social Media Crisis

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Social Media Crisis

Social Media Crisis – respond and react

Crisis communication is a topic of great interest to many PR specialists and organisations.  Although B2C businesses are mostly involved in crisis communication, the advent of social media, as well as its expansion across all market segments, including B2B, has made it more topical in this sector too.

Carl Thalen is a Managing Partner at K-Street Advisors, in Sweden.  K-Street specialise in brand reputation and high level consultancy and Carl is highlighting in ...

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How an Agency Can Assist Your Brand or Organisation Leverage Social Media

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It’s no secret that social media provides an excellent opportunity for a brand to engage with its customers, potential customers, media and the business community. Whatever stage your organisation’s social media activities are at, be it a basic listening tool or an intensive digital strategy, an external agency can assist you to ensure you are capitalising on the new breed of opportunities afforded through social media.

Here are some of the ways an agency can help ...

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The End Of PR As We Know It

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The End Of PR As We Know It

While ‘Social Media and PR’ continues to rank highly in search engine terms (223 million according to Google, if you really wish to know), ‘Content Curation and PR’ is rapidly catching up, demonstrating that this ancient concept (for so it is, given that ‘Curators’ have been around since the dawn of history) is fast gaining credibility among PR professionals.  However, there is still a certain degree of confusion between curation and aggregation.

In recent weeks, a number of our clients have ...

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How an Agency Can Assist Your Brand or Organisation Leverage Social Media

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How an Agency Can Assist Your Brand or Organisation Leverage Social Media

It’s no secret that social media provides an excellent opportunity for a brand to engage with its customers, potential customers, media and the business community. Whatever stage your organisation’s social media activities are at, be it a basic listening tool or an intensive digital strategy, an external agency can assist you to ensure you are capitalising on the new breed of opportunities afforded through social media.

Here are some of the ways an agency can help ...

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Top Tips for B2B PR

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Top Tips for B2B PR

To stay ahead of competitors in the highly competitive and crowded B2B market, organisations need to ensure they are utilising all of their resources effectively.

In this era of social media, companies need to look beyond traditional B2B public relations and develop their own digital PR strategies to ensure maximum brand exposure.

There is no question that social media is an effective tool, whether it is increasing brand awareness, enhancing your ...

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