Posts Tagged 'sponsors'

The Value of Sponsorships

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What is sponsorship?

Sponsorship is no longer slapping a logo on a banner.

There is the issue of whether a sponsorship is of any business value. It’s nice to be recognised by one’s
peers but won’t necessarily generate any income. Is it a genuine investment or just an expression of
vanity? Perhaps it would be better to consider sponsoring a more community-related activity instead
with an audience of potential customers. Sponsorships that really work usually involve some sort of
personal interaction between ...

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