Posts Tagged 'strategy'

Is your message relevant?

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Is your message relevant?

By: Marta Gonçalves, Managing Partner at Say U Consulting

When facing the current economic situation the immediate response from many organizations was one of caution. The goal of reducing costs in order to survive the crisis and the expectation regarding what the future might bring have become the two most important factors guiding many companies today.

This cautionary effort, as natural as it may seem, has also meant that communication has been relegated to a secondary spot in the global set of ...

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Investing In order to grow

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Investing In order to grow

Under the sign of saving and the necessity for companies to reduce their structural cost, we are dedicating this month’s U’ve Got Mail to this topic. I believe that, now more than ever, we must differentiate the need to save from the need to invest.

The investments we make today will be the results we achieve tomorrow. Defining a strategy for action that is coherent with your proposed vision and mission and an oriented plan to differentiate your solutions from the ...

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