Archive for December, 2012

The value of good Media Skills

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The media is the most powerful marketing tool in the world today. In fact, we spend more time ‘consuming’ the media than we do actually ‘talking’ to one another.

As our society becomes even more open and accountable, it is increasingly likely the activities of people and organisations in the public eye will be questioned by the media.

The media also define our culture and media outlets set the daily agenda. ...

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