Archive for April, 2014

Conquering the value of Reputation

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Conquering the value of Reputation

By Marta Gonçalves, Managing Partner at Say U Consulting

“Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.” Abraham Lincoln

When facing the challenges presented by the current economic context, the response of the companies with a certain degree of resilience was swift. They adapted their strategic positioning and searched for opportunities abroad.

Proof of this tendency to conduct business outside in order to balance deficiencies encountered in one’s ...

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