Archive for February, 2015

Why marketing is emotional

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Why marketing is emotional

There’s been a lot of talk within B2B marketing circles about the importance of putting emotion at front of mind when creating marketing content.

One of the powers of social media is that it allows you to be yourself…..or anything else for that matter. The euphoria of having a platform where your voice can be heard or you can be seen, creates a completely different person to what everyone sees or supposedly knows “offline.” It’s also a ‘space’ where as ...

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